Lead the Industry with COPA’s Music Business Course
Gain Real -World Skills in Marketing, Management, and Entrepreneurship for a Sustainable Music Career
Step behind the scenes and take charge of your future with COPA’s Music Business Course—designed for future managers, entrepreneurs, promoters, and anyone ready to transform their passion for music into a sustainable career. Learn how the industry really works from the inside out, and gain the tools you need to succeed in a rapidly evolving music landscape.
What You’ll Learn
This course is part of COPA’s full-time offering and provides a robust foundation in all key aspects of the music business. It combines theoretical knowledge, practical application, and real-world case studies to prepare you for a wide variety of roles in the music and entertainment industries.
Core modules include:
- Music Business Fundamentals
- Principles of Marketing
- Artist Management & Development
- Music Contracts and Intellectual Property
- Live Events & Tour Management
- Leadership & Entrepreneurship
Real-World Relevance
All modules are taught by experienced industry professionals who bring real-time insights and current market knowledge into the classroom. You’ll work on live projects, build networks, and develop entrepreneurial skills that are essential in today’s gig economy.
Why Study Music Business at COPA?
Unlike traditional theory-heavy courses, COPA offers a hands-on, immersive learning experience where students engage directly with the realities of the music industry. You’ll collaborate with artists, producers, and performers on campus—mirroring the industry’s interconnected ecosystem. Our campuses are equipped with the tech and tools used by working professionals, giving you the competitive edge.
Whether you want to run your own label, manage talent, book shows, or market music brands, COPA’s Music Business Course empowers you to be the driving force behind the music.
Qualification:
Diploma in Music (SAQA ID: 96373)
Duration:
3 Years.
Modules include:
Year 1:
- All about the Business
- Academic Writing Skills
- Business and Artist Management
- Ethics and Professionalism in the Music Industry in South Africa
- Health and Safety
- Music and Digital Distribution
- Music Industry Overview
- Music Publishing
- The Artist as a Brand
Year 2:
- Business Ethics
- Getting Industry Ready
- Entrepreneurial Practice
- Music Industry Practical
- Music Law and Contracts
- Music Marketing and Media
- Research Methods
Year 3:
- Action Learning Plan
- Developing a Business Plan
- Music in a Digital World
- Music Industry Practical
- Record Company Structure and Management
- Social and Applied Psychology of Music
- Specialised Project



